
The Role of AI in Architectural CGI
written by Francesco Flomin

Embracing Technology: The Role of AI in Architectural Visualization
When I started my journey in this field, new rendering engines like Vray were just emerging. At the time, there was widespread concern that the increasingly user-friendly interfaces would allow anyone to become a 3D artist.
However, time has proven this concern to be baseless. Just as owning a paintbrush doesn’t make one an artist, or having a camera doesn’t make one a photographer, simply having access to 3D software doesn’t turn someone into a CGI artist.
The fear of the future and new technologies is a common human trait. History is full of examples of how technology has evolved, yet the core of human creativity and skill remains irreplaceable. Today, we see similar concerns with the rise of AI. While AI advancements are indeed impressive, history shows us that these tools enhance rather than replace human creativity.
If you're an architect or designer intrigued by AI, I encourage you to explore and experiment with these tools. They offer amazing capabilities and can be a lot of fun to work with. However, when it comes to turning your AI-generated ideas into real and practical applications, feel free to reach out.
So, how do you think AI will influence your design workflow? Let's delve into this topic further.
Technology and Creativity
The notion that tools alone can make one an artist is a misconception. In the same way, advancements in 3D software and rendering engines have made the process more accessible but have not diminished the value of genuine artistic talent. Successful CGI artists combine technical proficiency with artistic vision to create compelling visual narratives.

Conclusion
The integration of AI into the design workflow is inevitable and beneficial. It offers new opportunities to enhance creativity and efficiency. However, the essence of design—human creativity, intuition, and interpretation—remains irreplaceable. Embrace AI as a powerful ally in your design process, and remember that it is your unique vision that will bring your projects to life.
As you experiment with AI tools, remember that they are there to augment your capabilities, not replace them. When you are ready to turn your AI-enhanced ideas into reality, reach out, and let’s collaborate to bring your vision to life.